Oily fish route won the "SIMPLY THE BEST" prize

Riviera Crikvenica received a valuable recognition for the tourist industry. The project „Oily fish route – Oily fish week" won the annual award "Simply the Best" in the category of traditional-gastronomic events. Award is given by the Association of Croatian Travel Agencies (UHPA) and travel magazine "Way to Croatia", for the creative development of tourism products and the design and improvement of tourism offerings throughout 2014.
The official presentation of the traditional awards for inventiveness and creativity in tourism and contribution to the development of the tourist offer of the local community was held within the 16th business and tourism exchanges "The Way", which was held in Rabac. This valuable award was received on the 19th of November by the director of the Tourist Board of the City of Crikvenica Marijana Biondić.
The project "Oily fish route" was developed and promoted by the Tourist Board of the City of Crikvenica in 2013. Based on a valuable fishing history of Crikvenica, a selection of oily fish is associated with the fact that this sort of fish was most common meal of the old population of Crikvenica, who recognized its nutritional and beneficial effect on health. A special leaflet "Oilyfish route" was made, which promoted twenty restaurants on the Riviera Crikvenica, which offer delicious and healthy meals with oily fish and they were marked with the stamp "Oily fish route". The main objectives of this project are to improve the quality of gastronomic offer and strengthening the recognition of the Riviera Crikvenica by promoting of fishing tradition and gastronomy.